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Johns Hopkins Bloomberg School of Public Health

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Teaching the Food System

A Project of the Johns Hopkins Center for a Livable Future



Food Marketing and Labeling

Lesson Summary

Students will explore the effects of food marketing and labeling on food choice, including the influence of brand awareness on their own choices. In-class activities include brainstorms, discussions and a debate over the merits of pouring rights contracts. Students will apply key concepts through group projects. 


Lesson plan
Background reading
Vocabulary definitions
Student handouts

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As we refine the curriculum, we depend on an ongoing, collaborative dialog with educators. If you have used this module with your students, we'd love to hear from you. Send us feedback via this brief evaluation.

boy looking at image of ice cream cone