This training will provide participants with practical applied knowledge and skills about how to communicate risk to stakeholders in both non-emergent and crisis contexts.
After this training, participants will be able to:
- Define risk communication and its dual relevance to public health practice activities in both routine and emergent settings;
- Describe the practical importance of risk perception, trust determination, mental noise and negative dominance in communicating risk effectively to concerned stakeholders;
- Recognize critical distinctions between effective and ineffective risk communication practices;
- Apply risk communication principles to yield effective risk messaging efforts.