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Center for a Livable Future


The Johns Hopkins Healthy Monday Project (JHHMP)


The Monday Campaigns is a nonprofit public health initiative that works in association with Johns Hopkins Bloomberg School of Public Health, Columbia Mailman School of Public Health and Maxwell School at Syracuse. The primary goal of the initiative is to help end chronic preventable disease by offering a weekly prompt that can support people in starting and sustaining healthy behaviors. The Center for a Livable Future serves as a scientific and technical advisor to The Monday Campaigns.

In our society, Monday is a special day in terms of status and opportunity. Research conducted by CLF discovered that health promotions utilizing weekly periodicity and the unique cultural association of Monday have the potential to positively affect a range of healthy behaviors. People view Monday as a day for a fresh start and are more likely to start diets and exercise regimens, quit smoking and schedule doctor’s appointments on Monday than any other day of the week. And a Monday start may help them carry out their healthy intentions for the week. It is this premise that the national Monday Campaigns was built upon.

The Monday Campaigns began in 2003 with the launch of Meatless Monday, a public health campaign that encourages people to reduce their meat consumption in order to improve personal health and the health of the planet. Recognizing the effectiveness of communicating health messages using the “Monday” approach, the national Monday Campaigns team introduced a new public health initiative in 2005, simply called Healthy Monday.

The Johns Hopkins Healthy Monday Project (JHHMP), launched in 2009 under the direction of the Center, is based at the Bloomberg School of Public Health and works throughout the entire Johns Hopkins Medicine and University systems to engage staff, faculty, and students and to harness a full range of scientific expertise available in behavior change communication, health promotion, social marketing and clinical medicine, with a primary focus on food selection and consumption behaviors.