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Institute for Global Tobacco Control


Stopping the Be Marlboro Campaign

The "Be Marlboro" campaign includes images and themes that appeal to youth, and is running in more than 60 countries around the world. Our researchers are observing the techniques used and providing youth reactions to fight the campaign and support Stop Marlboro (by the Campaign for Tobacco-free Kids).

The Global Reach of Tobacco Marketing

This research replicates the famous “Joe Camel” study to see if tobacco branding is recognizable by young children in six countries: Brazil, China, India, Nigeria, Pakistan and Russia.

Tobacco Retail around Schools in Mexico

Observers assessed the sale, advertising and promotion of tobacco products within 300 meters of certain schools in Guadalajara, Mexico City and Monterrey. Researchers also gathered data on the sale of loose cigarettes and display of health warning labels.

Tobacco Displays and Smoking Susceptibility of Brazilian Youth

This research sought to assess the association between noticing cigarette packages displayed at the point of sale (POS) and smoking susceptibility in Brazilian adolescents. Researchers surveyed high school students in the capital cities of the five Brazilian regions: Manaus, Salvador, Brasilia, São Paulo and Curitiba.

State of Evidence Review: Point of Sale Promotion of Tobacco Products

This report presents a selection of country case studies and summarizes associated research on point of sale (POS) tobacco promotion, its effects, and efforts to regulate the POS environment.