Certificate Program Curriculum

• Tobacco Prevention and Control (3 credits)
• Strategic Communication Planning (4 credits)
• Tobacco Control Regulatory Science (4 credits)
• Leadership in Tobacco Control (2 credits)
• Quantitative Methods for Tobacco Control (4 credits)
• Professional Development Workshop: Writing for Results (2 credits)
• Qualitative Methods for Tobacco Control (3 credits)
• Implementation: Making Change Happen (3 credits)

For full course descriptions, please visit the JHSPH Credit Courses page.

Upon completion of the courses in this certificate program, students will be able to:

1. Describe the history of tobacco use and the tobacco epidemic.
2. Identify the types and sources of tobacco control evidence including surveillance data, epidemiological studies, intervention-research and program and policy evaluation studies.
3. Describe the specific activities, strategies and methods that have been undertaken to reduce tobacco use in countries around the world.
4. Discuss, compare and critique current global tobacco control efforts and strategies.
5. Articulate epidemiological, quantitative and qualitative research and evaluation methods using specific tobacco control examples.
6. Describe applied qualitative research techniques used in tobacco control, including direct observational studies, interviewing and focus groups, and analysis of tobacco industry documents.
7. Discuss theories of change and how they apply to tobacco control at individual, organizational and societal levels.
8. Recognize and describe communication approaches that are effective in educating, informing and persuading individuals, communities and policy decision makers concerning tobacco control.
9. Apply specific methods and approaches to improve leadership and management of tobacco control interventions.
10. Discuss tobacco industry strategies that undermine tobacco control interventions and develop and apply specific countermeasures.
11. Describe tobacco product regulation in the context of the U.S. and abroad.
12. Apply writing skills to communicate confidently and effectively in a variety of professional formats.