Certificate Program Curriculum
- Tobacco Prevention and Control (3 credits)
- Strategic Communication Planning (4 credits)
- Tobacco Control Regulatory Science (4 credits)
- Leadership in Tobacco Control (2 credits)
- Quantitative Methods for Tobacco Control (4 credits)
- Professional Development Workshop: Writing for Results (2 credits)
- Qualitative Methods for Tobacco Control (3 credits)
- Implementation: Making Change Happen (3 credits)
For full course descriptions, please visit the JHSPH Credit Courses page.
Upon completion of the courses in this certificate program, students will be able to:
- Describe the history of tobacco use and the tobacco epidemic.
- Identify the types and sources of tobacco control evidence including surveillance data, epidemiological studies, intervention-research and program and policy evaluation studies.
- Describe the specific activities, strategies and methods that have been undertaken to reduce tobacco use in countries around the world.
- Discuss, compare and critique current global tobacco control efforts and strategies.
- Articulate epidemiological, quantitative and qualitative research and evaluation methods using specific tobacco control examples.
- Describe applied qualitative research techniques used in tobacco control, including direct observational studies, interviewing and focus groups, and analysis of tobacco industry documents.
- Discuss theories of change and how they apply to tobacco control at individual, organizational and societal levels.
- Recognize and describe communication approaches that are effective in educating, informing and persuading individuals, communities and policy decision makers concerning tobacco control.
- Apply specific methods and approaches to improve leadership and management of tobacco control interventions.
- Discuss tobacco industry strategies that undermine tobacco control interventions and develop and apply specific countermeasures.
- Describe tobacco product regulation in the context of the U.S. and abroad.
- Apply writing skills to communicate confidently and effectively in a variety of professional formats.