Teaching is of the utmost importance in public health.
Currently, teaching approaches and advocacy skills are disparate and under-recognized in terms of academic and career advancement. Because teaching and training in public health advocacy must immerse public health professionals in the realities that advocates face, it cannot be limited to the classroom; practical, experiential learning should complement more formal training to develop the craftsmanship that effective advocacy entails.
Focuses for the Center
Coordinating the Certificate in Public Health Advocacy
The Center has developed a cross-departmental Certificate in Public Health Advocacy. The Certificate is open to JHSPH students, JHU students from other divisions, and non-degree seeking students from outside the University. For more information on the Certificate in Public Health Advocacy, visit the Certificate page.
Affiliated faculty and staff will work to boil down the essential elements of advocacy that can be taught, and share them with faculty, staff, students, and other advocates. This includes skills related to:
- The “art” of advocacy, including adaptability, patience, and shaping a message through personal stories and storytelling;
- How to assess a situation, develop strategy, and choose appropriate tactics;
- How to analyze decision-making structures and the self-interests of those occupying key positions, as well as key stakeholders and constituencies;
- How to build the appropriate vehicle for a campaign, be that an organization, a coalition, a network, a political entity, etc.;
- How to tell a clear story to and frame an ask for a policy-maker;
- How to mobilize resources (fundraising, community action, etc.);
- How to communicate persuasively to a wide range of audiences;
- How to use tools such as political mapping to understand political landscapes, including the ability to recognize opportunities for advocacy
Providing technical assistance