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Unjust Targeting: How Marketing Features Impact Consumer Response and Tobacco Use


Summary

The research associated with this K01 examines how tobacco marketing produces (1) physiological, cognitive and affective responses, (2) product perceptions, including product risk, and (3) tobacco use intentions and patterns of use among ethnically diverse youth (age 12-17) and young adults (18-24). This work contributes to tobacco regulatory policy by producing an inventory of “high impact” tobacco marketing features associated with tobacco use outcomes.

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