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Using open contest and neuro-influence experiment to develop and evaluate PrEP promotion messages for high risk men

Baltimore, MD, United States


The specific aims are: 1) Explore the feasibility and acceptability of open contest approach to soliciting PrEP promotion messages, and 2) Evaluate the effectiveness of PrEP promotion messages developed via open contest by assessing neural bases of persuasion. Findings of this proposed study will transform the design, evaluation, and implementation of HIV campaigns, potentially bringing new ideas for local health departments and community-based organizations in developing more impactful PrEP campaigns.

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