Pakistan YouthFirst is a youth-centered communication project in Pakistan. The project links a television social drama for young people on the benefits of birth spacing and prevention of HIV/AIDS/STDs to sites and facilities serving young people. Other key components are TV and radio spots, a strong advocacy component, telephone hotlines to provide counselling on adolescent RH concerns, and networking of youth organizations. The project also includes an advocacy component to win and maintain parental, religious, and political support for youth-serving programs. Materials are based on formative research and will be evaluated through market research, interviews, and other surveys.
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