Be Marlboro - Influence and Appeal among Youth
Over the past decade Philip Morris International has embarked on an aggressive and innovative global campaign to rebrand their flagship brand, Marlboro. This project examines the influence and appeal of Marlboro advertising among youth in select low- and middle-income countries with the aim of informing and strengthening policy regulating tobacco advertising in local jurisdictions.
- Jakarta, Indonesia: 26 projects
- Manilla, Philippines - selected city