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Meghan Bridgid Moran, PhD

  • Associate Professor

Departmental Affiliations

Center & Institute Affiliations

Contact Information

624 N. Broadway
Hampton House 729
Baltimore, Maryland 21205

410-614-6872

View Current Courses

Education

PhD, University of Southern California, 2009
MA, University of Southern California, 2007
BA, University of Pennsylvania, 2003

Overview

I am a health communication scholar studying how health information can best be communicated to individuals in different contexts and through different channels. I study both micro-level processes of persuasion and social influence, as well as the more macro-level health communication that occurs in society. I am particularly interested in how media and pop culture influence health. Areas of interest include tobacco control, vaccination, and cancer prevention. More specifically, I am currently leading research to inform regulation of tobacco marketing, as well as the development of tobacco prevention and education messages. I have also conducted research examining vaccine hesitancy and effective strategies for vaccine promotion, and strategies for increasing cancer screening. These research areas leverage my expertise in health communication and persuasion, message design, media effects and health behavior.

Pronouns: She/Her/Hers

Honors and Awards

PHEHP (Public Health Education and Health Promotion section of APHA) Early Career Award (2018)

  • health communication
  • persuasion
  • social influence
  • media
  • media effects
  • pop culture
  • social norms
  • tobacco control
  • cancer communication
  • cervical cancer
  • HPV
  • HPV vaccination
  • vaccine hesitancy
  • adolescent health

Selected publications

  • Moran, M.B., *Heley, K., *Baldwin, K., *Xiao, C., * Lin, V., & Pierce, J.P. (2019) Selling tobacco: A comprehensive analysis of the U.S. tobacco advertising landscape. Addictive Behaviors, 96, 100-109. Available at: https://doi.org/10.1016/j.addbeh.2019.04.024
  • Moran, M. B., Walker, M. W., Alexander, T. N., Jordan, J. W., & Wagner, D. E. (2017). Why peer crowds matter: Incorporating youth subcultures and values in health education campaigns. American Journal of Public Health, 107(3), 389-395.
  • Moran, M. B., Frank, L. B., Chatterjee, J. S., Murphy, S. T., & Baezconde-Garbanati, L. (2016). A pilot test of the acceptability and efficacy of narrative and non-narrative health education materials in a low health literacy population. Journal of Communication in Healthcare, 9(1), 40-48.
  • Luc, M. H., Tsang, S. W., Thrul, J., Kennedy, R. D., & Moran, M. B. (2020). Content analysis of online product descriptions from cannabis retailers in six US states. International Journal of Drug Policy, 75, 102593.
  • Moran, M.B., *Lucas, M., *Everhart, K., *Morgan, A., & *Prickett, E. (2016). What makes anti-vaccine websites persuasive? A content analysis of techniques used by anti-vaccine websites to engender anti-vaccine sentiment. Journal of Communication in Healthcare, 9(3), 151-163. Available at: https://doi.org/10.1080/17538068.2016.1235531