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Virginia Slims in a Bottle: Girls, Women and Alcohol Marketing

Wednesday, December 11th, 2013
12:00-1:30 p.m.


On December 11th the Center on Alcohol Marketing and Youth (CAMY) will host an event to mark its 5th anniversary at the Johns Hopkins Bloomberg School of Public Health. The symposium, “Virginia Slims in a Bottle: Girls, Women and Alcohol Marketing,” will feature CAMY director David Jernigan and Ann Dowsett Johnston, author of Drink: The Intimate Relationship Between Woman and Alcohol.

Named one of the top 10 books of 2013 by the Washington Post, Drink combines in-depth research with Johnston’s own personal story of recovery to deliver a groundbreaking examination of the global epidemic of women’s drinking.

In the U.S., 23,000 women and girls die each year from excessive drinking and 14 million women in the U.S. binge drink 3 times a month, consuming an average of 6 drinks per binge. Excessive drinking in women is associated with increased risk of breast cancer, heart disease, unintended pregnancy and sexually transmitted diseases.

Among young women, more than 1 in 4 high school senior girls report binge drinking in the past 30 days. Girls start drinking before boys: 30.3 percent of eighth grade girls report ever having drunk alcohol compared to 28.4 percent of boys. Dr. Jernigan will describe these trends in detail, as well as provide data on the exposure to alcohol advertising among women and girls. Both Jernigan and Ms. Dowsett Johnston are available for interviews.

Johns Hopkins Bloomberg School of Public Health media contact: Tim Parsons at 410-955-7619 or Additional media contact: Alicia Samuels, MPH, Center on Alcohol Marketing and Youth, 914-720-4635 or