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Health Policy and Management

Week Two

Extended Exercises in Cost Effectiveness, 313.793.11

2 academic credits
June 8-9, 2020 (9:00 a.m. - 5:00 p.m.)
Instructor: Joseph F. Levy, PhD

Provides students with experience in seven short exercises that explore a variety of aspects of cost-effectiveness analysis. Students learn how to link all the steps together to complete a full cost-effectiveness analysis from start to finish. During the two-day course, students work in Microsoft Excel to setup a workbook that will allow them to complete a cost-effectiveness analysis, manipulate the results to explore multiple possible assumptions, and have the opportunity to share their work in a format that is easily accessible. Students taking this course for graduate academic credit will be evaluated based on participation (40%) and quizzes (60%). These quizzes will be due within one month of the conclusion of the course, on a date identified by the instructor. No assignments will be accepted after August 3, 2020.


Marketing in Health Care Organizations, 312.660.11

3 academic credits
June 10-12, 2020 (9:00 a.m. - 5:00 p.m.)
Instructors: Gregory Conderacci, MS

Introduces students to marketing concepts in health care through readings, guest speakers, small group exercises and individual study. Students learn how to conduct a situational analysis, understanding the market and consumer behavior as well as assessing the capabilities of the organization. Explores primary and secondary market research techniques. Discusses marketing strategy, including positioning and branding, program/service development, pricing, distribution, and promotion. Evaluation and measurement methods are explained. Students taking this course for graduate academic credit will be evaluated based on participation (40%) and quizzes (60%). These assignments will be due within one month of the conclusion of the course, on a date identified by the instructor. No assignments will be accepted after August 3, 2020.


Fundamentals of Budgeting and Financial Management, 312.603.11

3 academic credits
June 10-12, 2020 (9:00 a.m. - 5:00 p.m.)
Instructors: William J. Ward, MBA

Provides students with an understanding of budgeting as an important management tool. Focuses on budget development, evaluation of the financial status of a department or operating unit and the ability to determine what, if any, corrective actions need to be taken. Includes strategies for measuring and reporting skills. Considers the analytical tools used to support evaluation and decision-making including; volume adjusted variance analysis, benefit-cost ratio analysis, breakeven analysis, process flow analysis, benchmarking, and methods for building cost standards. Students taking this course for graduate academic credit will be evaluated based on participation (40%) and quizzes (60%). These assignments will be due within one month of the conclusion of the course, on a date identified by the instructor. No assignments will be accepted after August 3, 2020.