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Health Communication Programs II: Implementation and Evaluation

East Baltimore
4th term
Health Behavior and Society
4 credits
Academic Year:
2022 - 2023
Instruction Method:
Class Times:
  • Tu Th,  3:30 - 5:20pm
Auditors Allowed:
Undergrads Allowed:
Grading Restriction:
Letter Grade or Pass/Fail
Course Instructor:
  • Radha Rajan
Radha Rajan



Focuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication interventions. Involves lectures, readings, and computer exercises.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
  2. Describe the types of research necessary to develop a health communication strategy and design a project
  3. Develop a work plan for a health communication project
  4. Design and carry out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
  5. Develop communication messages and materials consistent with a health communication strategy
  6. Describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
  7. Describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions
Methods of Assessment:

This course is evaluated as follows:

  • 10% Participation
  • 20% Midterm
  • 50% Group Project(s)
  • 10% Presentation(s)
  • 10% Written Assignment(s)

Instructor Consent:

No consent required