410.655.01
Health Communication Programs II: Implementation and Evaluation

Prerequisite:

410.654

Description:

Focuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication interventions. Involves lectures, readings, and computer exercises.

Learning Objectives:

Upon successfully completing this course, students will be able to:

1. Discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
2. Describe the types of research necessary to develop a health communication strategy and design a project
3. Develop a work plan for a health communication project
4. Design and carry out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
5. Develop communication messages and materials consistent with a health communication strategy
6. Describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
7. Describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions

Methods of Assessment:

This course is evaluated as follows:

• 10% Participation
• 20% Midterm
• 50% Group Project(s)
• 10% Presentation(s)
• 10% Written Assignment(s)

Multiterm:

• 410.654.01 Health Communication Programs I: Planning and Strategic Design

Instructor Consent:

No consent required