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Health Communication Planning and Management for Behavior Change

Summer term
Health Behavior and Society
3 credits
Academic Year:
2022 - 2023
Instruction Method:
Auditors Allowed:
Yes, with instructor consent
Grading Restriction:
Letter Grade or Pass/Fail
Course Instructor:
  • Neetu Purohit
Neeta Purohit

Provides an overview of concepts and theories in communication with a focus on health behavior change. Explains the importance of health behavior as a contributor to current public health problems and the role of behavior change communication; describes methods of communications needs assessment. Also provides the approaches, conceptual tools in planning and management of communication processes in hospitals and out-reach programs in health services, and to develop skills for effective communication with clients and other stakeholders.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Describe the role and importance of communication in health care;
  2. Identify steps in the communication planning process;
  3. Develop a health communication plan and strategy;
  4. Develop matrix of targeted behavior, audience, key messages, media choice, and indicators of change;
  5. Describe dimensions of interpersonal communication and PLOT;
  6. Describe approaches to media advocacy, and basic principles and approaches to counseling.
Methods of Assessment:

Assignment 1 - 10% of grade, class participation - 10% of grade, assignment 2 - 20% of grade, presentation - 20% of grade, final written examination - 40% of grade

Enrollment Restriction:

Only students enrolled in the MPH program with IIHMR, Jaipur are permitted in this section

Instructor Consent:

No consent required

Special Comments:

This section is offered in Jaipur, India