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Introduction to the Video Production Process for Public Health Professionals


East Baltimore
Summer Inst. term
Health Behavior and Society
1 credits
Academic Year:
2022 - 2023
Instruction Method:
Auditors Allowed:
Yes, with instructor consent
Undergrads Allowed:
Grading Restriction:
Letter Grade or Pass/Fail
Course Instructor:
Eileen McDonald

Developing persuasive and effective videos is a critical function of public health communications. Having a working knowledge of the video production process will allow public health professionals to work more effectively and efficiently with video producers, directors and writers.

Introduces public health professionals to the five phases of the video production process: conceptualization, script writing, pre-production (e.g., scouting locations, casting), production (e.g., shooting, voice-over), post-production (e.g., editing, graphics). Acquaints students to the fundamentals of script writing.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Utilize a common language to better communicate with video production professionals in all phases of the production process.
  2. Identify the major phases of the production process and understand the critical decisions to be made at each phases to maximize efficiency.
  3. Construct a two-column script for a health video that applies the terms and concepts introduced in the course.
  4. Articulate the best situations for which videos are the appropriate medium.
Methods of Assessment:

This course is evaluated as follows:

  • 15% Participation
  • 15% Completion of critique of two videos
  • 70% Completion of a two-column script for a <5 min video on a health issue

Instructor Consent:

No consent required