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Contemporary Issues in Health Communication

1st term
Health Behavior and Society
1 credits
Academic Year:
2021 - 2022
Instruction Method:
Asynchronous Online with Some Synchronous Online
Class Times:
  • Wednesday,  4:00 - 5:00pm
Auditors Allowed:
Yes, with instructor consent
Grading Restriction:
Course Instructor:
Meghan Moran

There are no prerequisites for this course.


Introduces students to some of the many contemporary communication issues that affect the health of the public. Addresses topics including interpersonal communication within the context of medical encounters, the use of story-telling and entertainment as educational strategies, and the role of news media in covering health topics; social marketing and media.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Identify at least three different health communication approaches used to influence the health of the public
  2. Assess the relationship between patient-centered communication and patient outcomes
  3. Describe the role of story-telling and news media on public knowledge, attitudes and behaviors relevant to individual and community health issues
  4. Identify commercial marketing strategies used to influence consumer behavior
  5. Explain the role of social marketing, advocacy and regulation in diminishing the impact of commercial marketing of unhealthy products
Methods of Assessment:

This course is evaluated as follows:

  • 25% Participation
  • 50% Written Assignment(s)
  • 25% Written Assignment(s)

Instructor Consent:

No consent required