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410.684.60
Effective Risk Communication to Overcome Health Disparities During a Pandemic

Discontinued

Location:
East Baltimore
Term:
4th term
Department:
Health Behavior and Society
Credits:
2 credits
Academic Year:
2021 - 2022
Instruction Method:
TBD
Class Times:
  • Wednesday,  9:00 - 10:20am
Auditors Allowed:
No
Grading Restriction:
Letter Grade or Pass/Fail
Course Instructor:
Contact:
Carol Underwood
Resources:
Description:

This course will help you learn how to

• Create effective theory-based communication during times of crises

• Use audience segmentation techniques in designing risk communications

• Take into account the full spectrum of social ecological factors, health equity, and disparities that affect vulnerable populations, in designing a public health response during pandemics and other crises

Prepares students to develop effective risk communication strategies and materials for use during a pandemic. Reviews common theories of social and behavior change communication across the socioecological spectrum. Examines the disproportionate impact of pandemics on marginalized and vulnerable population groups. Challenges students to critically assess risk communication messages and approaches using an equity and disparities lens. Challenges students to develop communication strategies that mitigate the effects of social and structural disparities.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Use a communication theoretic perspective to critique the responses of non-profit, governmental and other public health agencies to the COVID-19 pandemic in the United States
  2. Recommend communication strategies appropriate for achieving behavioral change in an emergency response situation
  3. Design appropriate communication content according to audience segmentation principles
  4. Describe the impact of COVID-19 on historically marginalized or vulnerable communities through the lens of cultural values and disparities
  5. Differentiate the COVID-19 experiences of people across the socioeconomic spectrum in terms of access to information and ability to act
Methods of Assessment:

This course is evaluated as follows:

  • 10% Participation
  • 10% Discussion
  • 30% Paper(s)
  • 50% Final Project

Instructor Consent:

No consent required

Special Comments:

Course is offered remotely.