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Health Communication Programs I: Planning and Strategic Design

East Baltimore
3rd term
Health Behavior and Society
4 credits
Academic Year:
2021 - 2022
Instruction Method:
Class Times:
  • Tu Th,  3:30 - 5:20pm
Auditors Allowed:
Undergrads Allowed:
Grading Restriction:
Letter Grade or Pass/Fail
Course Instructors:
Douglas Storey

This course is designed for learners who want to apply cutting edge theory and research methods to the design, implementation, and evaluation of population-based communication programs aimed at changing health behaviors and improving health outcomes.

This two-quarter course focuses on the design, implementation, evaluation, and critique of communication programs designed to influence health behavior and improve public health. Emphasis will be on the step-by-step process of (1) formative research and situation analysis (including use of conceptual frameworks, qualitative and quantitative audience research, and assessment of the media, policy and services environment), (2) theory-based and evidence-based strategic design, (3) message development, pretesting, and materials production, (4) program implementation and monitoring, and (5) theory-based program evaluation, utilization and dissemination of findings.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
  2. Describe the types of research necessary to develop a health communication strategy and design a project
  3. Develop a work plan for a health communication project
  4. Design and carry out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
  5. Develop communication messages and materials consistent with a health communication strategy
  6. Describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
  7. Describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions
Methods of Assessment:

This course is evaluated as follows:

  • 10% Participation
  • 20% Midterm
  • 50% Group Project(s)
  • 10% Presentation(s)
  • 10% Written Assignment(s)

Instructor Consent:

No consent required

Special Comments:

Grades submitted at end of 4th term. Students are required to meet with TA/Professor one hour a week outside of regular class time.