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Emerging Tobacco Products and Regulatory Approaches


2nd term
Health Behavior and Society
3 credits
Academic Year:
2021 - 2022
Instruction Method:
Auditors Allowed:
Yes, with instructor consent
Undergrads Allowed:
Grading Restriction:
Letter Grade or Pass/Fail
Course Instructor:
Ryan Kennedy

Introduction to Online Learning is required prior to participating in any of the School's Internet-based courses.


Think tobacco control is done? Think again - emerging products like electronic cigarettes and heated tobacco products are changing the tobacco landscape.

What or how do flavors influence abuse liability? What regulatory approaches are used in the US and internationally?

Big tobacco is making big changes - and public health needs to be ready.

This course provides students with an overview of tobacco product regulation, including cigarettes, smokeless tobacco, shisha, and emerging nicotine delivery systems, such as e-cigarettes and heated tobacco products. Students will explore tobacco regulatory frameworks and national policies; review past regulatory successes and emerging regulatory strategies; search industry patents to understand how product innovation is protected and presented; and study the tobacco industry’s tactics to counter tobacco regulation by critically assessing media stories.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Have a working knowledge of tobacco product design and how regulation could reduce or eliminate product addictiveness
  2. Understand tobacco product regulation including jurisdictional authority.
  3. Gain expertise in tobacco industry tactics against regulation of tobacco product contents, design, and emissions
  4. Understand how the tobacco industry uses product design features to target populations.
Methods of Assessment:

This course is evaluated as follows:

  • 20% Exam(s)
  • 20% Final Presentation
  • 40% Assignments
  • 10% Discussion
  • 10% Participation

Instructor Consent:

No consent required