Public Health Emergencies: Risk Communication and Decision Science
- 1st term
- Environmental Health and Engineering
- 3 credits
- Academic Year:
- 2021 - 2022
- Instruction Method:
Introduction to Online Learning is required prior to participating in any of the School's Internet-based courses.
Would you respond well in a public health crisis?
Decision making and communication in a crisis can make or break a public health response.
Improving the quality of decisions and risk communication can save lives
Explores the science of risk communication and decision making. Discusses risk perception, communication guidance, and news media portrayal of risks— all critical components of behavioral and psychological factors affecting health-related behaviors. Reviews existing guidance on risk decision making. Presents previous and current public health emergencies as practice-based examples of risk communication and decision making. Examines public health emergency scenarios to prepare students for communication and decision making in their future work.
- Learning Objectives:
- Identify the human factors that influence decision making under uncertainty and time pressure
- Explain techniques for improved decision making in a crisis
- Analyze decision making in past public health emergencies
- Apply decision science to improve public health decision making
- Articulate the importance of communicating effectively about risks from and responses to public health threats
- Apply components of effective risk communication to provide messages to policy makers and the public about health risks and protective actions
- Identify common pitfalls in risk communication and how to avoid them
- Critique existing risk communication controversies
- Methods of Assessment:
This course is evaluated as follows:
- 90% Assignments
- 5% Discussion Board
- 5% LiveTalks
- Instructor Consent:
No consent required