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410.609.11
The Wellness Industry and Public Health: Partners Or Adversaries in Health Promotion?

Location:
Online/Virtual
Term:
Summer Inst. term
Department:
Health Behavior and Society
Credits:
1 credits
Academic Year:
2021 - 2022
Instruction Method:
Synchronous Online
Dates:
Fri 06/25/2021 - Fri 06/25/2021
Class Times:
  • Friday,  9:00am - 5:00pm
Auditors Allowed:
No
Grading Restriction:
Letter Grade or Pass/Fail
Course Instructor:
  • Shauna Harrison
Contact:
Shauna Harrison
Resources:
Prerequisite:

none

Description:

What exactly is the wellness industry and which subindustries are considered to be part of this umbrella? What does the wellness industry do well in terms of health promotion? Are there opportunities for public health practitioners and researchers to learn from wellness industry strategies? Are there opportunities for public health evidence and research to better inform current wellness initiatives?

Introduces students to the contemporary wellness industry in the US (including fitness and yoga) and explores the relevance of this industry for public health promotion. Describes core industry strategies for behavior change, and opportunities for public health evidence and research to inform industry practice. Content includes consideration of social media and the application of effective industry communication and motivation strategies for health promotion broadly defined.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. 1. Describe the nature of the wellness industry in contemporary US context
  2. 2. Outline how the wellness industry's activities are relevant for attaining public health goals
Methods of Assessment:

This course is evaluated as follows:

  • 50% Participation
  • 50% Written Assignment(s)

Enrollment Restriction:

none

Instructor Consent:

No consent required