605.651.81
Strategic Communication Planning
Location
Internet
Term
1st Term
Department
MAS Office
Credit(s)
4
Academic Year
2020 - 2021
Instruction Method
TBD
Auditors Allowed
No
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Contact Name
Frequency Schedule
One Year Only
Resources
Focuses on the step-by-step design, implementation, evaluation, and critique of communication programs designed to change behavior relevant to tobacco control Allows students to create actual health communication campaigns guided by P-Process worksheets.
The course will explore the concept of stages applied to tobacco control – strategic defensive, stalemate, strategic offensive and consolidation. At the individual level, the course will sharpen approaches to specific audience segments such as non-smoker unlikely to smoke, non-smoker likely to smoke, occasional smoker and established smoker.
Learning Objectives
Upon successfully completing this course, students will be able to:
- Plan and conduct formative communication research and root cause analysis
- Define appropriate audience segments
- Formulate strategic communication objectives and design appropriate messages
- Select media and choose appropriate media mix
- Understand the process of developing materials
- Manage communication teams and impact evaluation
Methods of Assessment
This course is evaluated as follows:
- 10% LiveTalks
- 20% Midterm
- 50% Project(s)
- 20% Assignments