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Strategic Planning

East Baltimore
4th term
Health Policy and Management
3 credits
Academic Year:
2020 - 2021
Class Times:
  • Wednesday,  3:30 - 6:20pm
Auditors Allowed:
Grading Restriction:
Letter Grade or Pass/Fail
Course Instructor :
  • Douglas Hough
LaKeasha Wormley

312.600 or 312.603


Focuses on principles of strategic management and competitive analysis to support strategy development for health care organizations. Considers how current business and management knowledge is applied to health care organizations to promote future success and competitive advantage. Examines contemporary theory and models to foster students’ abilities to assess and develop an organization’s mission and vision; perform an internal and external strategic assessment; evaluate competitive threats and responses; develop organizational strategies; and evaluate the decision-making approaches best able to develop and execute the best strategies.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Develop a strategic plan for an organization, including: Performing a situational assessment and competitive analysis; developing strategic options; and assessing and making strategic choices
  2. Recognize – and avoid – the pitfalls of traditional strategic planning processes
  3. Recognize – and use – appropriate decision-making tools for creating and implementing strategies
Methods of Assessment:

This course is evaluated as follows:

  • 20% Participation
  • 25% Interview
  • 10% Business planning workshop
  • 45% Interim Assessment

Enrollment Restriction:

undergraduates not permitted

Instructor Consent:

Consent required for all students

Consent Note:

Due to enrollment max, all students must obtain permission before registering for this course.

For consent, contact: