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312.621.01
Strategic Planning

Location
East Baltimore
Note: Due to the COVID-19 Pandemic, this course was held in a virtual/online format.
Term
3rd Term
Department
Health Policy and Management
Credit(s)
3
Academic Year
2020 - 2021
Instruction Method
TBD
Class Time(s)
Wednesday, 3:30 - 6:20pm
Auditors Allowed
No
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Contact Name
Frequency Schedule
Every Year
Prerequisite

312.600 or 312.603

Description
Focuses on principles of strategic management and competitive analysis to support strategy development for health care organizations. Provides an understanding of how current business and management knowledge is applied to health care organizations to promote future success and competitive advantage. Examining contemporary theory and models, students learn to assess and develop an organization's mission and vision; perform an internal and external strategic assessment; evaluate competitive threats and responses; develop organizational strategies and measures of success; and evaluate the decision-making approaches best able to develop and execute the best strategies.
Learning Objectives
Upon successfully completing this course, students will be able to:
  1. Develop a strategic plan for an organization, including: Performing a situational assessment and competitive analysis; developing strategic options; and assessing and making strategic choices
  2. Recognize – and avoid – the pitfalls of traditional strategic planning processes
  3. Recognize – and use – appropriate decision-making tools for creating and implementing strategies
Methods of Assessment
This course is evaluated as follows:
  • 20% Participation
  • 25% Interview
  • 10% Business planning workshop
  • 45% Interim Assessment
Enrollment Restriction
undergraduates not permitted