410.654.01 Health Communication Programs I: Planning and Strategic Design
- Health Behavior and Society
- 3rd term
- 4 credits
- Academic Year:
- 2019 - 2020
- East Baltimore
- Class Times:
- Tuesday, 1:30 - 5:20pm
This course is designed for learners who want to apply cutting edge theory and research methods to the design, implementation, and evaluation of population-based communication programs aimed at changing health behaviors and improving health outcomes.
This two-quarter course focuses on the design, implementation, evaluation, and critique of communication programs designed to influence health behavior and improve public health. Emphasis will be on the step-by-step process of (1) formative research and situation analysis (including use of conceptual frameworks, qualitative and quantitative audience research, and assessment of the media, policy and services environment), (2) theory-based and evidence-based strategic design, (3) message development, pretesting, and materials production, (4) program implementation and monitoring, and (5) theory-based program evaluation, utilization and dissemination of findings.
- Learning Objectives:
- Discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
- Describe the types of research necessary to develop a health communication strategy and design a project
- Develop a work plan for a health communication project
- Design and carry out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
- Develop communication messages and materials consistent with a health communication strategy
- Describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
- Describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions
- Methods of Assessment:
Student evaluation based on projects, and mid-term and final exams.
- Instructor Consent:
No consent required
- Special Comments:
Grades submitted at end of 4th term. Students are required to meet with TA/Professor one hour a week outside of regular class time.