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Course Catalog

410.755.81 Health Communication Programs

Health Behavior and Society
3rd term
4 credits
Academic Year:
2019 - 2020
Auditors Allowed:
Yes, with instructor consent
Grading Restriction:
Letter Grade or Pass/Fail
Benjamin Lozare
Course Instructor :
  • Benjamin Lozare

Introduction to Online Learning.


Focuses on the step-by-step design, implementation, evaluation, and critique of communication programs designed to change behavior. Allows students to create actual health communication campaigns guided by P-Process worksheets.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Carry out a small scale communication campaign to promote a desirable health practice
  2. Develop a large scale project including researching, designing and developing materials, implementing, monitoring, and working with evaluators to measure the program's effectiveness
  3. Demonstrate competency by preparing and reporting on a complete campaign developed with P-Process worksheets
  4. Assess the strengths and weaknesses of a health communication plan according to a systematic set of rubrics
Methods of Assessment:

Mid-term - 20%, LiveTalk participation - 10%, class project presentation - 50%, assignments and comments on other students' work - 20%

Instructor Consent:

No consent required

Special Comments:

Course must be taken for letter grade, not audit.