308.701.11
Effective Presentations and News Media Interviews: Practical Skills for Public Health Practitioners

Location
East Baltimore
Term
Summer Institute
Department
Health Policy and Management
Credit(s)
3
Academic Year
2019 - 2020
Instruction Method
TBD
Start Date
Wednesday, June 12, 2019
End Date
Friday, June 14, 2019
Class Time(s)
W, Th, F, 8:30am - 4:50pm
Auditors Allowed
No
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Patti Anderson
Contact Name
Pamela Davis
Frequency Schedule
One Year Only
Next Offered
Only offered in 2019
Description
Public health professionals are often tasked with communicating with the news media and giving presentations to a wide variety of stakeholders. This may be during an emergency situation, or to explain research and advocate for policies. Whether you are giving a presentation to a small group of colleagues or appearing on CNN, skills for effectively presenting information will inevitably come in handy during your career. This course offers practical exercises to help you be more confident, poised and prepared for public speaking. In this course, you will learn from real-life examples—both good and bad—and develop your own presentation skills during on-camera exercises.
Enhances skills to construct and deliver oral presentations with clarity and impact. Provides techniques and guidelines to increase your effectiveness in translating public health information to various audiences, as well as communicating through the news media during both crisis and non-crisis situations. Topics include: basics of effective presentations, non-verbal communications, case studies, giving an interview, preparing talking points, advocacy and the news media, and communicating in a public health emergency. Students review videotapes of news coverage and participate as spokespersons in on-camera simulation exercises.
Learning Objectives
Upon successfully completing this course, students will be able to:
  1. Understand the challenges involved in communicating health information to the media and other stakeholders
  2. Describe techniques to improve a spokesperson’s effectiveness in both crisis and non-crisis communication and explain the news media’s role and perspective
  3. Explain and demonstrate strategies for giving news media interviews and preparing talking points
  4. Improve comfort and proficiency in on-camera presentations
Methods of Assessment
This course is evaluated as follows:
  • 20% Pre-course assignhment
  • 25% Participation
  • 25% In-class Exercises
  • 30% Cast study analysis
Instructor Consent
Consent required for all students
Consent Note
.
Consent Contact
Pamela.Davis@jhu.edu
Special Comments

Students who have taken one or both of the following courses should not enroll in this course: Making Effective Public Presentations (301.772) or Case Studies in Communicating with the Media (301.771). This course will be offered for 3 days in the HPM Summer Institute. Students are required to complete readings prior to the start of the course. The final assignments will be due no later than August 2, 2019.