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312.621.11
Strategic Planning

Location:
East Baltimore
Term:
Summer Inst. term
Department:
Health Policy and Management
Credits:
3 credits
Academic Year:
2019 - 2020
Dates:
Mon 06/24/2019 - Wed 06/26/2019
Class Times:
  • M Tu W,  8:30am - 4:50pm
Auditors Allowed:
No
Grading Restriction:
Letter Grade or Pass/Fail
Course Instructor :
  • Douglas Hough
Contact:
Pamela Davis
Frequency Schedule:
One Year Only
Resources:
Prerequisite:

312.600 or 312.603

Description:

Focuses on principles of strategic management and competitive analysis to support strategy development for health care organizations. Provides an understanding of how current business and management knowledge is applied to health care organizations to promote future success and competitive advantage. Examining contemporary theory and models, students learn to assess and develop an organization's mission and vision; perform an internal and external strategic assessment; evaluate competitive threats and responses; develop organizational strategies and measures of success; and evaluate the decision-making approaches best able to develop and execute the best strategies.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Develop a strategic plan for an organization, including: Performing a situational assessment and competitive analysis; developing strategic options; and assessing and making strategic choices
  2. Identify alternative processes for developing strategic plans
  3. Identify appropriate decision-making tools for creating and implementing strategies.
Methods of Assessment:

This course is evaluated as follows:

  • 20% Participation
  • 25% Interview
  • 10% Business planning workshop
  • 45% Interim Assessment

Enrollment Restriction:

undergraduates not permitted

Instructor Consent:

No consent required

Special Comments:

This course will be offered for 3 days in the HPM Summer Institute. Students are required to complete readings prior to the start of the course. The final assignments will be due no later than August 2, 2019.