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605.651.86
Strategic Communication Planning

Location
Internet
Term
1st Term
Department
MAS Office
Credit(s)
4
Academic Year
2019 - 2020
Instruction Method
TBD
Auditors Allowed
No
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Contact Name
Frequency Schedule
Every Year
Description
Focuses on the step-by-step design, implementation, evaluation, and critique of communication programs designed to change behavior relevant to tobacco control Allows students to create actual health communication campaigns guided by P-Process worksheets. The course will explore the concept of stages applied to tobacco control – strategic defensive, stalemate, strategic offensive and consolidation. At the individual level, the course will sharpen approaches to specific audience segments such as non-smoker unlikely to smoke, non-smoker likely to smoke, occasional smoker and established smoker.
Learning Objectives
Upon successfully completing this course, students will be able to:
  1. Plan and conduct formative communication research and root cause analysis
  2. Define appropriate audience segments
  3. Formulate strategic communication objectives and design appropriate messages
  4. Select media and choose appropriate media mix
  5. Understand the process of developing materials
  6. Manage communication teams and impact evaluation
Enrollment Restriction
Restricted to OPAL students enrolled in Certificate in Global Tobacco Control