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Course Catalog

410.653.01 Contemporary Issues in Health Communication

Health Behavior and Society
1st term
1 credits
Academic Year:
2019 - 2020
East Baltimore
Class Times:
  • Wednesday,  5:30 - 6:30pm
Auditors Allowed:
Yes, with instructor consent
Grading Restriction:
Meghan Moran
Course Instructor :

There are no prerequisites for this course.


Introduces students to some of the many contemporary communication issues that affect the health of the public. Addresses topics including interpersonal communication within the context of medical encounters, the use of story-telling and entertainment as educational strategies, and the role of news media in covering health topics; social marketing and media.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Identify at least three different health communication approaches used to influence the health of the public
  2. Assess the relationship between patient-centered communication and patient outcomes
  3. Describe the role of story-telling and news media on public knowledge, attitudes and behaviors relevant to individual and community health issues
  4. Identify commercial marketing strategies used to influence consumer behavior
  5. Explain the role of social marketing, advocacy and regulation in diminishing the impact of commercial marketing of unhealthy products
Methods of Assessment:

Signed-in attendance to all classes: 25%; 2 short writing assignments, posted to the online discussion forum, around 250 words each: 50% (25% each) ; Additional participation in the online discussion forum consisting of at least two different responses or original posts, around 125 words each: 25% (12.5% each)

Instructor Consent:

No consent required