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Course Catalog

308.701.11 Effective Presentations and News Media Interviews: Practical Skills for Public Health Practitioners

Department:
Health Policy and Management
Term:
Summer Inst. term
Credits:
3 credits
Academic Year:
2019 - 2020
Location:
East Baltimore
Auditors Allowed:
No
Grading Restriction:
Letter Grade or Pass/Fail
Contact:
Pamela Davis
Course Instructor:
  • Patti Anderson
Frequency Schedule:
One Year Only
Resources:
Description:

Public health professionals are often tasked with communicating with the news media and giving presentations to a wide variety of stakeholders. This may be during an emergency situation, or to explain research and advocate for policies. Whether you are giving a presentation to a small group of colleagues or appearing on CNN, skills for effectively presenting information will inevitably come in handy during your career. This course offers practical exercises to help you be more confident, poised and prepared for public speaking. In this course, you will learn from real-life examples—both good and bad—and develop your own presentation skills during on-camera exercises.

Enhances skills to construct and deliver oral presentations with clarity and impact. Provides techniques and guidelines to increase your effectiveness in translating public health information to various audiences, as well as communicating through the news media during both crisis and non-crisis situations. Topics include: basics of effective presentations, non-verbal communications, case studies, giving an interview, preparing talking points, advocacy and the news media, and communicating in a public health emergency. Students review videotapes of news coverage and participate as spokespersons in on-camera simulation exercises.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Understand the challenges involved in communicating health information to the media and other stakeholders
  2. Describe techniques to improve a spokesperson’s effectiveness in both crisis and non-crisis communication and explain the news media’s role and perspective
  3. Explain and demonstrate strategies for giving news media interviews and preparing talking points
  4. Improve comfort and proficiency in on-camera presentations
Methods of Assessment:

Pre-course assignment 20%, Class participation 25%, In-class exercises 25%, Case study analysis 30%

Instructor Consent:

No consent required

Special Comments:

Students who have taken one or both of the following courses should not enroll in this course: Making Effective Public Presentations (301.772) or Case Studies in Communicating with the Media (301.771).