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410.654.98
Health Communication Programs I: Planning and Strategic Design

Location
Barcelona, Spain
Term
2nd Term
Department
Health, Behavior and Society
Credit(s)
4
Academic Year
2018 - 2019
Instruction Method
TBD
Start Date
Monday, November 26, 2018
End Date
Thursday, November 29, 2018
Class Time(s)
M, Tu, W, Th, 1:30 - 5:20pm
Auditors Allowed
No
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Contact Name
Frequency Schedule
One Year Only
Next Offered
Only offered in 2018
Description
Focuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication programs. Involves lectures, readings, computer exercises, and carrying out a health promotion program.
Learning Objectives
Upon successfully completing this course, students will be able to:
  1. Discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
  2. Describe the types of research necessary to develop a health communication strategy and design a project
  3. Develop a work plan for a health communication project
  4. Design and carry out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
  5. Develop communication messages and materials consistent with a health communication strategy
  6. Describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
  7. Describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions
Enrollment Restriction
undergraduate and interdivisional students are not permitted in this section
Special Comments

This course will be offered for 4 days in Barcelona. Students must physically be in Barcelona to participate. Students are required to complete readings prior to the start of the course. The final paper will be due on Dec 21, 2018. This course section is not a multi-term offering.