301.771.11
Case Studies in Communicating With the Media
Location
East Baltimore
Term
Summer Institute
Department
Health Policy and Management
Credit(s)
1
Academic Year
2018 - 2019
Instruction Method
TBD
Start Date
Saturday, June 16, 2018
End Date
Saturday, June 16, 2018
Saturday, 9:00am - 5:20pm
Auditors Allowed
No
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Contact Name
Frequency Schedule
One Year Only
Resources
Prerequisite
Provides real-life examples of public health communications—both good and bad—and teaches practical skills for effectively sharing messages with the media in the era of “fake news.” Exposes students to techniques and guidelines to understand and handle the media during both crisis and non-crisis situations. Topics include: an overview of the media needs in a crisis, the essential elements of crisis communication plans, tips and techniques for spokespersons, common pitfalls to avoid, audience psychology, non verbal communication and techniques for communicating complex information to the lay audience. Students review videotapes of news coverage and participate in simulation exercises.
Learning Objectives
Upon successfully completing this course, students will be able to:
- understand the challenges involved in communicating health information to the media and the techniques to improve their communications effectiveness
- explain the media’s perspective in the health communication process to improve the likelihood of success in communicating to the public via the media
- explain and demonstrate strategies for giving news media interviews and preparing talking points
Enrollment Restriction
Graduate students only
This course will be offered for 1 day in the JHSPH Summer Institute. Students are required to complete readings prior to the start of the course. The final assignments will be due no later than August 2, 2018.