410.654.01 Health Communication Programs I: Planning and Strategic Design
- Health Behavior and Society
- 3rd term
- 4 credits
- Academic Year:
- 2017 - 2018
- East Baltimore
Focuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication programs. Involves lectures, readings, computer exercises, and carrying out a health promotion program.
- Learning Objectives:
- Discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
- Describe the types of research necessary to develop a health communication strategy and design a project
- Develop a work plan for a health communication project
- Design and carry out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
- Develop communication messages and materials consistent with a health communication strategy
- Describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
- Describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions
- Methods of Assessment:
Student evaluation based on projects, and mid-term and final exams.
- Instructor Consent:
No consent required
- Special Comments:
Grades submitted at end of 4th term. Students are required to meet with TA/Professor one hour a week outside of regular class time.