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Course Catalog

410.650.01 Introduction to Persuasive Communications: Theories and Practice

Health Behavior and Society
2nd term
4 credits
Academic Year:
2017 - 2018
East Baltimore
Class Times:
  • M W,  1:30 - 3:20pm
Auditors Allowed:
Yes, with instructor consent
Grading Restriction:
Letter Grade or Pass/Fail
Meghan Moran
Course Instructor:

Previous course in psychology, preferably social psychology, required of undergraduates


Examines and interrogates theories of persuasion using lectures, discussions, readings, and assignments so that these theories can be applied to health behavior change interventions. Presents psychological, social, and environmental theories of persuasion as they relate to health behavior. Examines the theoretical underpinnings of persuasive health behavior change interventions. Addresses the strengths and challenges of applying persuasive communication theory to complex health issues. Emphasizes the role of theory in the design, implementation and evaluation of health behavior change interventions.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Explain the features, constructs, and core assumptions of each of the theories covered in the course
  2. Use the theories covered in the course for the design, implementation, and evaluation of health behavior change interventions
  3. Compare and contrast the utility of different theories of persuasion for use in different types of behavior change interventions
  4. Identify which theories of persuasion are being used when given examples of persuasive health behavior change interventions
Methods of Assessment:

Weekly online quizzes: 40% (5% each); three 1-2 page written assignments: 30% (10% each); one 6-7 page written assignment: 30%

Instructor Consent:

No consent required