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Course Catalog

312.621.01 Strategic Planning

Department:
Health Policy and Management
Term:
3rd term
Credits:
3 credits
Academic Year:
2016 - 2017
Location:
East Baltimore
Class Times:
  • Wednesday,  3:30 - 6:20pm
Auditors Allowed:
No
Grading Restriction:
Letter Grade or Pass/Fail
Contact:
LaKeasha Wormley
Course Instructor:
Resources:
Prerequisite:

312.600 or 312.603

Description:

Focuses on principles of strategic management and competitive analysis to support strategy development for health care organizations. Considers how current business and management knowledge is applied to health care organizations to promote future success and competitive advantage. Examines contemporary theory and models to foster students’ abilities to assess and develop an organization’s mission and vision; perform an internal and external strategic assessment; evaluate competitive threats and responses; develop organizational strategies; and evaluate the decision-making approaches best able to develop and execute the best strategies.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Develop a strategic plan for an organization, including: Performing a situational assessment and competitive analysis; developing strategic options; and assessing and making strategic choices
  2. Recognize – and avoid – the pitfalls of traditional strategic planning processes
  3. Recognize – and use – appropriate decision-making tools for creating and implementing strategies
Methods of Assessment:

CEO interview: 25%, Strategic assessment: 45%, Course participation: 20%, Business planning simulation: 10%

Enrollment Restriction:

undergraduates not permitted

Instructor Consent:

No consent required