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Health Communication Programs I: Planning and Strategic Design

East Baltimore
3rd term
Health Behavior and Society
4 credits
Academic Year:
2015 - 2016
Class Times:
  • Tuesday,  1:30 - 5:20pm
Grading Restriction:
Letter Grade or Pass/Fail
Course Instructor :

Focuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication programs. Involves lectures, readings, computer exercises, and carrying out a health promotion program.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
  2. Describe the types of research necessary to develop a health communication strategy and design a project
  3. Develop a work plan for a health communication project
  4. Design and carry out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
  5. Develop communication messages and materials consistent with a health communication strategy
  6. Describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
  7. Describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions
Methods of Assessment:

Student evaluation based on projects, and mid-term and final exams.


This is a multiterm course; please contact us for details.

Instructor Consent:

No consent required

Special Comments:

Grades submitted at end of 4th term. Students are required to meet with TA/Professor one hour a week outside of regular class time.