312.660.11
Marketing in Health Care Organizations
Course Status
Cancelled
Course Status
Cancelled
Location
East Baltimore
Term
Summer Institute
Department
Health Policy and Management
Credit(s)
3
Academic Year
2013 - 2014
Instruction Method
TBD
Auditors Allowed
No
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Rudy Miller
Contact Name
Frequency Schedule
One Year Only
Resources
Introduces students to marketing concepts in health care through readings, guest speakers, small group exercises and individual study. Students learn how to conduct a situational analysis, understanding the market and consumer behavior as well as assessing the capabilities of the organization. Explores primary and secondary market research techniques. Discusses marketing strategy, including positioning and branding, program/service development, pricing, distribution, and promotion. Evaluation and measurement methods are explained.
Learning Objectives
Upon successfully completing this course, students will be able to:
- Develop a critical eye for identifying effective marketing strategies and how they may translate to the healthcare field
- Evaluate the need for marketing for an individual product line in your organization
- Understand the need and importance for an organizational brand • Execute a crisis communication plan
- Utilize free media to advance or manage your message
- Plan a marketing campaign for a single product line or service