Skip to main content

410.656.01
Entertainment Education for Behavior Change and Development

Location
East Baltimore
Term
1st Term
Department
Health, Behavior and Society
Credit(s)
4
Academic Year
2013 - 2014
Instruction Method
TBD
Class Time(s)
M, W, 1:30 - 3:20pm
Auditors Allowed
Yes, with instructor consent
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Contact Name
Frequency Schedule
Every Year
Description
Examines and teaches ways in which education can be subtly but effectively worked into both new and time-honored genres of entertainment in order to foster positive behavior change and life improvement in both developing countries and local environments. Develops students’ ability to understand the ingredients of successful entertainment: emotions, empathy, efficacy and empowerment, and how these can be employed to enhance social and personal health and life skills. Examines methodology and develops skills needed to create a successful Entertainment-Education (E-E) project in entertainment (story, drama, etc.) formats with effective behavior change messages.
Learning Objectives
Upon successfully completing this course, students will be able to:
  1. analyze a societal or individual behavior problem that is to be improved through Entertainment-Education (E-E)
  2. define the differences in E-E program types for different audiences, such as adolescents, adults, and health providers
  3. develop a detailed Design Document (guide for program writers and evaluators) showing the precise knowledge that will be taught and behaviors modeled in the E-E project
  4. construct the synopsis and character sketches for a TV or radio serial drama designed to encourage behavior or social change and create complete episodes of the drama for the intended audience
  5. design support materials for “on-the-ground” supporters of the intended audience of the E-E project
  6. determine appropriate theories that will affect behavior change of the audience
Enrollment Restriction
Restricted to graduate students