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Course Catalog

312.621.20 Strategic Planning

Health Policy and Management
Winter Inst. term
3 credits
Academic Year:
2012 - 2013
East Baltimore
Auditors Allowed:
Grading Restriction:
Letter Grade or Pass/Fail
Judy Holzer
Course Instructor:
Frequency Schedule:
One Year Only

551.601 or 551.603


Focuses on principles of strategic management and competitive analysis to support strategy development for health care organizations. Provides an understanding of how current business and management knowledge is applied to health care organizations to promote future success and competitive advantage. Examining contemporary theory and models, students learn to assess and develop an organization’s mission and vision; perform an internal and external strategic assessment; evaluate competitive threats and responses; develop organizational strategies and measures of success; and evaluate the leadership qualities necessary to make change occur.

Learning Objectives:

Upon successfully completing this course, students will be able to:

  1. Develop a strategic plan for an organization, including: Performing a situational assessment and competitive analysis; developing strategic options; and assessing and making strategic choices
  2. Recognize – and avoid – the pitfalls of traditional strategic planning processes
  3. Develop measures of success of an organization’s strategic plan
Methods of Assessment:

Student evaluation based on:class participation (20%), CEO interview (20%), business planning workshop (15%), and strategic plan assessment (45%)

Enrollment Restriction:

Pacific Rim DrPH cohort students ONLY

Instructor Consent:

Consent required for all students

Consent Note:

All students must obtain consent from Judy Holzer for this section only

For consent, contact: