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Course Catalog

301.771.51 Case Studies in Communicating With the Media

Health Policy and Management
Winter Inst. term
1 credit
Academic Year:
2012 - 2013
Washington, DC
Wed 01/09/2013 - Wed 01/09/2013
Class Times:
  • Wednesday,  9:00am - 5:00pm
Auditors Allowed:
Grading Restriction:
Letter Grade or Pass/Fail
Pamela Davis
Course Instructor:
  • John Burke
Frequency Schedule:
One Year Only

Provides techniques and guidelines to understand and handle the media during a crisis. Topics include: and overview of the media needs in a crisis, the essential elements of crisis communication plans, tips and techniques for spokespersons, common pitfalls to avoid, audience psychology, non verbal communication and techniques for communicating complex information to the lay audience. Students review videotapes of news coverage and participate as spokespersons in videotaped simulation exercises.

Learning Objectives:

This course will prepare you to be able to do the following:

  1. understand the challenges involved in communicating health information to the media and the techniques to improve their communications effectiveness
  2. provide an understanding of the media perspective in the health communication process to improve the likelihood of success in communicating to the public via the media
  3. improve the individual communication performance skills of each participant
  4. provide functional guidelines for the preparation of a useful emergency communications plan
Methods of Assessment:

class participation 75%, and a short paper 25%.

Instructor Consent:

No consent required