301.771.51
Case Studies in Communicating With the Media

Location
Washington, DC
Term
Winter Institute
Department
Health Policy and Management
Credit(s)
1
Academic Year
2012 - 2013
Instruction Method
TBD
Start Date
Wednesday, January 9, 2013
End Date
Wednesday, January 9, 2013
Class Time(s)
Wednesday, 9:00am - 5:00pm
Auditors Allowed
No
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
John Burke
Contact Name
Pamela Davis
Frequency Schedule
One Year Only
Next Offered
Only offered in 2012
Description
Provides techniques and guidelines to understand and handle the media during a crisis. Topics include: and overview of the media needs in a crisis, the essential elements of crisis communication plans, tips and techniques for spokespersons, common pitfalls to avoid, audience psychology, non verbal communication and techniques for communicating complex information to the lay audience. Students review videotapes of news coverage and participate as spokespersons in videotaped simulation exercises.
Learning Objectives
This course will prepare you to be able to do the following:
  1. understand the challenges involved in communicating health information to the media and the techniques to improve their communications effectiveness
  2. provide an understanding of the media perspective in the health communication process to improve the likelihood of success in communicating to the public via the media
  3. improve the individual communication performance skills of each participant
  4. provide functional guidelines for the preparation of a useful emergency communications plan
Instructor Consent
No consent required