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306.700.11
Public Opinion Polling and Health Policy

Location
East Baltimore
Term
Summer Institute
Department
Health Policy and Management
Credit(s)
3
Academic Year
2012 - 2013
Instruction Method
TBD
Class Time(s)
June 18-20, 2012
M, Tu, W, 9:00am - 5:00pm
Auditors Allowed
No
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Contact Name
Frequency Schedule
One Year Only
Next Offered
Only offered in 2012
Description
Introduces students to public opinion polling, which has become a critical tool in political campaigns and elections, public policy decision making, and news media reporting. Develops the skills required to design, field, interpret and use public opinion surveys. Reviews the relevant theory on public opinion formation, and discusses how public opinion research is used in setting public agendas and framing policy issues. In addition, reviews evidence on how and under what circumstances public opinion influences health policy outcomes. Provides hands-on experience designing sample public opinion survey instruments in a small group classroom environment, critically evaluating the quality of existing international opinion polls, and reviewing key methodological issues in interpreting survey results.
Learning Objectives
Upon successfully completing this course, students will be able to:
  1. Explain the key theoretical, methodological and practical aspects of public opinion research in a health policy context
  2. Critically evaluate health policy public opinion polls