301.771.11
Case Studies in Communicating With the Media
Location
East Baltimore
Term
Summer Institute
Department
Health Policy and Management
Credit(s)
1
Academic Year
2012 - 2013
Instruction Method
TBD
June 18-19, 2009
Th, F, 9:00am - 5:00pm
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
John Burke
Contact Name
Frequency Schedule
One Year Only
Resources
Provides techniques and guidelines to understand and handle the media during a crisis. Topics include: and overview of the media needs in a crisis, the essential elements of crisis communication plans, tips and techniques for spokespersons, common pitfalls to avoid, audience psychology, non verbal communication and techniques for communicating complex information to the lay audience. Students review videotapes of news coverage and participate as spokespersons in videotaped simulation exercises.