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301.771.11 Case Studies in Communicating With the Media

Health Policy and Management
Summer Inst. term
1 credit
Academic Year:
2012 - 2013
East Baltimore
Class Times:
June 18-19, 2009
  • Th F,  9:00am - 5:00pm
Grading Restriction:
Letter Grade or Pass/Fail
Pamela Davis
Course Instructor:
  • John Burke
Frequency Schedule:
One Year Only

Provides techniques and guidelines to understand and handle the media during a crisis. Topics include: and overview of the media needs in a crisis, the essential elements of crisis communication plans, tips and techniques for spokespersons, common pitfalls to avoid, audience psychology, non verbal communication and techniques for communicating complex information to the lay audience. Students review videotapes of news coverage and participate as spokespersons in videotaped simulation exercises.

Learning Objectives:

This course will prepare you to be able to do the following:

Methods of Assessment:

class participation and short paper

Instructor Consent:

No consent required