Social Marketing and Public Health: Effective Campaigns and How they Work
Date September 16, 2009 (Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland)
Presented by: MidAtlantic Public Health Training Center Maryland Department of Health and Mental Hygiene
W. Douglas Evans, PhD, MA Professor, Prevention & Community Health, and Global Health Director, Public Health Communication & Marketing The George Washington University
Terry Long Former Communications Director National Heart, Lung, and Blood Institute
These training materials are available to you free of charge; no payment is necessary.
Dr. Evans presentation provides an overview of the theories behind social marketing, social marketing strategies, ?how it works, and examples of effective campaigns:
What is social marketing?
Social marketing theories and strategies
Principals and evidence of effectiveness
Examples: Truth campaign, VERB, mHealth, text4baby?
Terry Long discusses the National Heart Lung Blood Institute's Heart Truth campaign as an example of an effective social marketing campaign, how it was developed, and why it worked. Highlights include:
Using social marketing to reach women with the Heart Truth Campaign