Risk Communication

“If we think [the people] are not enlightened enough to exercise their control with a wholesome discretion, the remedy is not to take it from them, but to inform their discretion.” Thomas Jefferson

What Risk Communication Is

Risk communication involves talking to people about things that can harm them. It is:

• a two-way activity
• based on mutual respect and trust
• an open exchange of information

The Benefits of Risk Communication

We know that the more the public knows about terrorism preparedness, the better equipped individuals will be to make wise decisions about how to protect their safety during an event.

There is literature to support the idea that effective risk communication about a potential terrorism event or emerging infectious disease should be undertaken well before the event begins.

Example: Quarantine

Consider, for example, the concept of quarantine. Most people don't have much understanding of what this word actually means, why quarantine might be used or how complying with a quarantine would benefit them. Historically, people have resisted being placed in quarantine.

Through the use of television spots, town hall meetings, talk shows on the radio and TV, and other modes of communication, the public can be educated about the meaning, use and benefits of quarantines. The public's concerns, such as "How am I going to get my food and medicines if I can't leave my house?" must be effectively and appropriately addressed. If this process of risk communication is done well, an event involving quarantine won't seem so scary or foreign, and people would be more likely to comply.