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School Logo Policy 

The official Johns Hopkins Bloomberg School of Public Health logo must appear on all official Web pages, publications and material representing the School. The School's logo is to be used only by members of the Johns Hopkins Bloomberg School of Public Health community, including faculty and staff, as well as outside partners who have first obtained written permission from the Department of Marketing and Communications.

The logo is not to be used

  • For profit, without prior written permission
  • In a context unconnected with the Johns Hopkins Bloomberg School of Public Health
  • In a manner that could be construed as an endorsement of other organizations, products or services.

The School's Identity Manual, which includes issues related to the use of the logo must be respected. The Identity Manual can be found at the following URL: http://www.jhsph.edu/identity/

The official Johns Hopkins University logo should also appear on all Web pages, publications, presentations (Wall of Wonder, PowerPoint, multimedia, etc.) and other material viewed by external audiences. The proper use of this logo is outlined on the following website and can be downloaded from a link on this site as well: http://www.jhu.edu/~design/id.html

General Rules for the School's Logo

  • Do not alter the logo in any way, other than proportional enlargement or reduction. The relationships between elements are pre-established to create the most attractive design.
     
  • Do not add elements to the logo. This includes but is not restricted to type, rules, surrounded boxes, shadows, outlines or embellishments.
     
  • Do not create secondary (sub)logos to represent a division, department, program or group. This is confusing to external audiences and dilutes the purpose of branding, which is to reflect a common, mutually reinforcing image of our enterprise. The identity standards ensure a consistent visual impression. Cooperation regarding correct logo usage is critical to the success of our efforts.
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