July 8, 2009
“Scrutinize” HIV Prevention Campaign Wins 2009 Khuza Award
“Scrutinize,” an animated HIV prevention campaign produced in cooperation with the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs, was honored with a Khuza Award, South Africa’s biggest research-based youth marketing and communications awards. The awards are voted for by children and young adults.
Scrutinize is a series of animated advertisements or “animerts” that uses South African slang, identifiable characters and tricky situations that young people can easily relate to. Messages are conveyed in a fresh, fun and entertaining way. The Scrutinize campaign aims to raise awareness of HIV among young people and encourage them to take responsibility for risky behavior.
The campaign is backed by the United States Agency for International Development (USAID), the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), the Levi’s® Red for Life initiative, Matchboxology, and Johns Hopkins Health and Education in South Africa (JHHESA), a joint venture between the Center for Communication Programs and Jhpiego.
Scrutinize earned a bronze award in the television category voted for by teenagers. The awards were held in Johannesbug on June 24.