Johns Hopkins Bloomberg School of Public Health
Idenity Guidelines

Production Guidelines

Printing is not an exact science. When working with printers, please be aware of standard and acceptable practices.

On-Press Color

Printing relies on numerous factors that affect the final delivered piece. Any slight shift of one of these factors will affect the final piece. It is important to remember that printers use color proofs as targets, but cannot exactly match these proofs. Furthermore, a piece that is printed and then printed a second time at a later date will not match exactly.

Over-Runs and Under-Runs

Printers aim to deliver the quantity that you have ordered, however, it is not an exact process. It is standard practice for them to deliver a quantity slightly over or slightly under the quantity ordered and charge appropriately. These are called over-runs and under-runs. The industry standard is 10% above or below the ordered quantity. Please take this into consideration when placing print orders.

Paper Samples

A complete system of uncoated and coated paper stocks has been identified for the Schoolís stationery and communication materials. Careful consideration was taken to choose the most appropriate paper stocks based on each individual piece. We have created a paper sample booklet (one for each department) containing these papers for reference. It contains and labels the selected paper stocks in the various colors and weights, including recycled paper options. This will be helpful when creating various communication templates to be aware of what the final piece will be printed on.

Soy Inks

Standard inks used for printing are petroleum-based. The use of soy-based inks is a more environmentally friendly option. Soy-based inks release less chemicals, have comparable quality levels, but can be slightly more expensive. In addition, not every printer has the ability to print with Soy inks.