Johns Hopkins Bloomberg School of Public Health
HOME | CONTACT US | SITE MAP | JHSPH HOME
Idenity Guidelines
 
 
 
 
 
 

 
 
Typography

Typography is an integral component of a cohesive and consistent identity for the School. Trajan, the typeface that is used within the logo, is a classic face that references sculptural stone lettering. Trajan is a display typeface, available only in all capital letters; as such, it should not be used for body text.

Adobe Garamond is a classic serif face and Trade Gothic is a clean sans serif typeface. They coordinate well with each other. When Adobe Garamond is not available, use Times New Roman; when Trade Gothics not available, use Arial.


Trajan (NO lowercase)



Adobe Garamond Roman



Adobe Garamond Italic



Adobe Garamond Semibold Italic



Trade Gothic Roman


Trade Gothic Bold 2