Johns Hopkins Bloomberg School of Public Health
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Idenity Guidelines
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Core Identity Elements
img Positioning Statement
img Logo: Introduction
img Logo: Color Variations
img Logo: General Usage Guidelines
img Logo: Departments, Centers, Institutes and Administrative Offices
img Icon
img Tagline
img Typography
img Color: School Colors
img Color: Primary
img Incorrect Logo Usage
 
Stationery
 
Publication Samples
 
Writing Guidelines
 
Production Guidelines
 
Glossary of Terms
 
Download Resources
 
Typography
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Typography is an integral component of a cohesive and consistent identity for the School. Trajan, the typeface that is used within the logo, is a classic face that references sculptural stone lettering. Trajan is a display typeface, available only in all capital letters; as such, it should not be used for body text.

Adobe Garamond is a classic serif face and Trade Gothic is a clean sans serif typeface. They coordinate well with each other. When Adobe Garamond is not available, use Times New Roman; when Trade Gothics not available, use Arial.

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Trajan (NO lowercase)


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Adobe Garamond Roman


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Adobe Garamond Italic


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Adobe Garamond Semibold Italic


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Trade Gothic Roman


img Trade Gothic Bold 2