Johns Hopkins Bloomberg School of Public Health
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Idenity Guidelines
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Typography
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Typography is an integral component of a cohesive and consistent identity for the School. Trajan, the typeface that is used within the logo, is a classic face that references sculptural stone lettering. Trajan is a display typeface, available only in all capital letters; as such, it should not be used for body text.

Adobe Garamond is a classic serif face and Trade Gothic is a clean sans serif typeface. They coordinate well with each other. When Adobe Garamond is not available, use Times New Roman; when Trade Gothics not available, use Arial.

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Trajan (NO lowercase)


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Adobe Garamond Roman


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Adobe Garamond Italic


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Adobe Garamond Semibold Italic


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Trade Gothic Roman


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